Advertising Impact Manager
Fandom | San Francisco, CA | October 2024 – Present

• Designed and executed end-to-end ad-effectiveness research (brand lift, performance, audience engagement) for CPG clients with $5 M+ budgets, leveraging Nielsen and Cint platforms.

• Managed and mentored a team of project coordinators, streamlining measurement workflows and ensuring on-time delivery of insights for brand partnerships and ad studies.

• Synthesized multi-source data into clear, impactful case studies, one-sheets, and presentations that drove efficiency gains and KPI improvements across display, video, and branded-content campaigns.

• Collaborated closely with Sales, Research, and Ad Operations to align measurement strategies with campaign objectives, maintain performance benchmarks by vertical and format, and introduce new tools and vendors.

• Delivered data-driven recommendations and actionable insights to both technical and non-technical audiences, enhancing campaign optimization and supporting business growth.

Marketing Project Manager
Facebook | Austin, TX | April 2022 – May 2024

• Managed over $5 M in advertising budgets for programs serving both small businesses and enterprise clients.

• Monitored global teams, onboarded employees, and drove a 13 % reduction in turnover through enhanced operational efficiencies.

• Collaborated cross-functionally across Sales, Product, and Analytics to support client growth and economic development initiatives.

• Prioritized a client-centric approach, achieving a 17 % reduction in global response times.

• Established and nurtured client relationships that resulted in a 25 % increase in retention and repeat engagement.

• Oversaw media-campaign performance across all channels—analyzing creative, copy, and placement data to inform strategic optimizations.

Channel Marketing & Advertising Specialist

Smart City Locating | Dallas, TX  | February 2021 – January 2022

• Managed community engagement for 10 national markets over TikTok, Instagram, and YouTube.

• Organically grew channels by 650% in two full fiscal quarters on TikTok through trending content.

• Created and directed many viral videos, accumulating over 5 million views across all markets.

• Created and delegated growth driven tasks in Asana for 9 team members from Atlanta to Orlando.

• Generated 10,000+ leads through channels by creating content in Adobe Suite. (Photoshop/Premiere).

Strategic Partnerships & Events Manager
AMIGO Agency | Los Angeles, CA | March 2017 – June 2022

• Planned and executed large-scale festivals, branded pop-ups, community activations, and multi-city tours—coordinating logistics, timelines, and stakeholder communications from kickoff through wrap-up.

• Cultivated and managed strategic partnerships with venues, sponsors, cultural organizations, and local vendors to expand reach and drive ticket sales.

• Managed all financial operations—budgets, contracts, vendor negotiations, invoicing, and artist settlements—ensuring profitability, transparency, and on-time delivery.

• Led integrated marketing campaigns across social media, email, PR, and influencer channels, boosting event awareness, media coverage, and audience engagement.

• Produced post-event recaps, internal reports, and project trackers to measure success, capture learnings, and inform future strategies.

• Oversaw end-to-end event logistics, including site selection, production planning, on-site management, and compliance with local regulations.

Programming Representative
CBS Radio (Entercom) | Dallas, TX | May 2019 – September 2019

• Provided M-Score analytics, created imaging pieces, and correlated trends to iTunes and other outlets.

• Collaborated with management to select and prepare broadcast samples alongside on-air talent.

• Organized meetings and documentation for conferences among producers and the VP of Programming.